Every content marketer should be striving to get more views on YouTube in an era where video is increasingly dominating.
Before you say it, let me address the elephant in the room: Get YouTube views do not keep the lights on. You are not the only one who hesitates to devote time and resources to a channel that doesn’t generate a direct ROI. Under pressure to meet short-term quotas, many marketers prefer to forgo YouTube and focus all their efforts on paid search and paid social.
YouTube is the perfect platform for distributing that content. Given COVID-19’s unusually difficult selling environment, now would be a good time to focus on top-of-funnel prospects.
Here are 6 ways to get more YouTube views this year:
- Make good content (nobody else is making it).
- Rather than thinking about individual videos, think about series.
- Get to know YouTube SEO.
- Engage other content creators.
- Make use of cards and end screens.
- Each video should be accompanied by a blog post.
Yes. That’s it. This is my top YouTube tip for getting more views.
Create quality content. Don’t make the same content as everyone else.
For principle’s sake, I consider this my number one tip. There are all kinds of nefarious and dishonest ways to increase your YouTube views if you look hard enough – and you don’t have to look that hard. You fine folks wouldn’t want to stoop so low, but I want to make sure we’re on the same page from the beginning.
You can succeed on YouTube by creating videos people want to watch – and watch all the way through. This is what drives success. You are unfit for content marketing if you don’t want to provide value to your audience. There is no other way to put it.
Playlists are often used by YouTube creators to organize their videos. Why is this?
If you click on a video embedded in a playlist, the next video in the playlist will automatically begin after the current video has ended. Consequently, a viewer can watch several related videos without lifting a finger.
YouTube, of course, is happy as this means more advertising revenue. The fact that it leads to higher engagement and more views should also make you happy.
YouTube is a search engine, just like Google. The YouTube search results are organized based on a variety of ranking signals, just like any other search engine. In order to gain more views on YouTube, you need to understand YouTube SEO and the major ranking signals.
The first thing to do is to find keywords. A website cannot be optimized without keywords. Create a list of topics you want to address (think series! ), and then type each one into the YouTube search bar one by one. YouTube generates a list of suggested search queries, just like you’ve probably seen before. The suggestions in this list are things that YouTube users have searched over and over again. All of them, in other words, would make great keywords!
Having the same audience as another content creator does not mean you need to have an adversarial relationship. I would encourage you to forge a symbiotic relationship-a relationship that benefits both of you. The ultimate goal of YouTube content marketing is to create value for viewers and expand the pool of top-of-funnel prospects. It doesn’t seem to me that the presence of a competitor diminishes your ability to accomplish that goal.
Viewer engagement can be measured by watching time. People become more interested in what you’re saying the further into your YouTube video they get. If someone is highly engaged with your content, it follows that they will watch more of it. So our fifth tactic for getting more YouTube views is to use end screens and cards. Let’s look at each.
Writing a blog post to accompany each of your YouTube videos is already part of your content marketing strategy, so why not make it a part of it? This does require an additional time investment, but the benefits far outweigh the costs. You can use it to introduce your website visitors to your YouTube channel and increase viewership.Additionally, videos make the user experience more engaging for those prospects who would rather watch than read. The extra effort required to create a blog post is extremely low since you are already sitting down to write the script.